
Haylee
Creative Work
Branding · Marketing · Social Media Management · Content Creation · Graphic Design · Print Design · Digital Media · Generative AI
My strongest professional story. Sundae's is a local shop in rural Idaho. I worked as assistant manager and marketing manager to help them build an online presence including developing their brand.
Social Media Strategy · Content Creation · Graphic Design · Copywriting · Community Engagement · Analytics/Performance
I've done social media management as an intern for Idaho State University, as a missionary for the Church of Jesus Christ of Latter-day Saints, and as an employee for Sundae's. Additionally, I helped with social media for Idaho Mortgage and ran my own social media management.
Illustration · Typography · Layout · Poster Design · Editorial Design · Digital Design · Print Design
My graphic design and illustration work explores visual hierarchy, typography, composition, color, and storytelling across print and digital formats. My projects range from editorial and promotional layouts to illustration, poster design, and experimental digital compositions. Across these projects, I focus on creating visuals that communicate clearly while maintaining a strong and intentional visual identity.
Campaign Development · Digital Media · Graphic Design · Visual Communication · Art Direction · Concept Development
This student work explores the negative effects of pornography within society while also exploring an experimental aesthetic to enhance the message of the digital media campaign. Strongest conceptual work
Generative AI · Prompt Development · Creative Direction · Image Creation · Photo Editing · Marketing Content
I use ai as a tool not as a replacement. It can be a powerful and useful tool if used correctly. I used ChatGPT, Grok, Adobe Firefly, Claude, Meta AI, and Gemini.
Branding · Brand Identity · Logo Design · Visual Identity · Graphic Design · Typography
My Protein Palace project focused on developing a cohesive visual identity for a health and fitness-focused brand from the ground up. I explored the brand's personality, audience, and positioning before developing the visual direction, including logo design, typography, color, graphic elements, and supporting brand applications. The project allowed me to practice creating a brand that feels energetic, approachable, and contemporary while maintaining consistency across different visual touchpoints. Strong branding presentation



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